CELEBRITY: Late Playboy publisher, Hugh Hefner, became deaf from too much Viagra — Report

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The founder and publisher of Playboy
magazine , Hugh Hefner , has died. He
died on Wednesday at the ripe old age
of 91 , reports say .
It was also gathered that the ladies’
man was notorious for popping Viagra
— a prescription medicine used in the
treatment of erectile dysfunction and
impotence in men.
“ Hefner ate Viagra like sweets in order
to maintain his very active sex life ,”
The Independent has reported .
“ The pills , which have been linked in
studies to sudden sensorineural
hearing loss (SSHL), apparently left
him almost deaf in one ear , and
completely deaf in the other ,”
Independent quoted two of his female
consorts to have said .
“ You have to lean down and talk into
his good ear for him to understand
you,” one of his former twin
girlfriends , Karissa Shannon, said .
“ We could sit right next to him and he
wouldn ’t have a clue what we said . ”
But it seems this didn’ t give Hefner
pause or leave him with any regret ,
with Karissa adding : “ He said he
would rather have sex than have his
hearing .”
Addressing a 2011 report on links
between hearing loss and Viagra, the
NHS writes : “ SSHL is a rare ,
emergency condition caused by
damage to the inner ear structures ,
which can lead to permanent hearing
loss.
“ The study found 47 cases of hearing
loss associated with taking this class of
drug. Two- thirds of these cases
occurred within 24 hours of taking the
drug.”
Playboy Enterprises announced
Wednesday that Hefner had died in
the Playboy Mansion from natural
causes.
Playboy magazine was founded by
Hefner more than 60 years ago as an
upscale men’s magazine , combining
images of nude women with in - depth
articles, literature and interviews .
“ Hugh M . Hefner , the American icon
who, in 1953 , introduced the world to
Playboy magazine and built the
company into one of the most
recognisable American global brands
in history , peacefully passed away
today from natural causes at his home ,
The Playboy Mansion , surrounded by
loved ones , ” Playboy confirmed in a
statement.
“ He was 91 years old .”
Hugh Marston Hefner was born on 9
April , 1926 , to strict Methodist
parents.
The eldest of two brothers , he served
two years in the Army during World
War II before finding a job at Esquire
as a copywriter.

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